CAMEL TECH

3PM Marketing Boosted Efficiency, 30+ Hours Saved Weekly

Imrul HasnatUpdated 3 min read
Project Streamlined
100%Project Streamlined
Utilization Increase
21%Utilization Increase
Efficiency Enhanced
34%Efficiency Enhanced

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Quick Answer

3PM Marketing, an enterprise-level ClickUp user, manages a large team and an extensive client base. The majority of their clients are enrolled in recurring marketing packages, necessitating a streamlined and scalable system. However, inefficiencies in their project management processes were hindering growth, team productivity, and financial oversight. Camel Tech stepped in to revamp their workflow and deliver a system tailored to their needs.

Company Overview

  • Revenue

    US$ 25M

  • Industry

    Digital Marketing

  • Employees

    56

Founded
Founded in 2015 by Tamara Alaveras and Sonia Majkic, 3 Phase Marketing (3PM) has become a leading digital marketing agency in Australia.

Background
Tamara, the tech architect, and Sonia, the creative visionary, have built an agency known for its exceptional process, innovative strategies, and high-quality work at scale. Their combined expertise has driven over 13 billion in sales for clients, generating significant revenue and industry recognition.

3pm marketing australia

Services
3PM specializes in comprehensive digital marketing services, including SEO, social media management, Google Ads, and website development, driving economic growth and enabling clients to reach their highest potential.

The Challenge

Despite using ClickUp as their primary project management tool, 3PM Marketing encountered several obstacles:

  1. Lack of scalability and automation:
    Their existing system was neither scalable nor adequately automated, resulting in repetitive manual tasks and inefficiencies.
  2. Insufficient automation setup:
    Automation features were either missing or poorly implemented, leading to bottlenecks in workflows.
  3. Ineffective client work distribution:
    Work allocation across the team was disorganized, making it difficult to manage capacity effectively.
  4. Limited financial visibility:
    The lack of dashboards and reporting tools meant they couldn’t easily track costs, profits, or other key financial metrics. These issues collectively hampered team performance, client satisfaction, and business growth.

The Solutions

To address these challenges, Camel Tech undertook a comprehensive revamp of 3PM Marketing’s ClickUp workspace. Here’s how we helped:

  1. Workspace audit
    We conducted a full audit of their ClickUp setup to identify gaps in their existing processes. This included analyzing their workflows, team structure, and automation implementations.

  2. Optimized project management framework:
    Our team improved the project management framework by restructuring their ClickUp workspace for better alignment. We introduced standardized workflows that are repeatable and scalable, ensuring consistency across projects.

    Family home health business process flowchart map

    Client View

  3. Custom automation implementation:
    Using a combination of ClickUp’s native automation and external tools like Make (formerly Integromat), we automated critical processes such as:
    – Role assignments for tasks and projects.
    – Payment tracking and integration with Xero for seamless financial management.
    – Recurring task creation to reduce manual input for ongoing client work.

    3PM Marketing

    Client Profit Report

  4. Business visibility with dashboards:
    We built customized dashboards within ClickUp, offering real-time visibility into:
    – Team capacity and workload distribution.
    – Financial metrics like costs, revenue, and profitability.
    – Project progress and client-specific KPIs.

    Client wise revenue tracker

    Profitability Dashboard

These dashboards provided actionable insights, empowering 3PM Marketing to make data-driven decisions.

The Results

After implementing these solutions, 3PM Marketing saw significant improvements:

  1. Enhanced efficiency:
    Automation reduced manual effort by over 35%, allowing team members to focus on strategic and creative tasks instead of repetitive administrative work.

  2. **Streamlined operations:
    **Task reassignment errors decreased by 25%, while the time spent on onboarding new projects was cut in half, from an average of 10 hours to 5 hours per

    Time tracked by different teams

    Time Tracking by Teams

  3. Improved financial oversight:
    With real-time financial dashboards, tracking costs and profits became easier, leading to a significant improvement in profit margins by identifying and reducing unprofitable services.

  4. Scalable system:
    The revamped ClickUp setup enabled the team to handle 20% more clients without requiring additional staff, demonstrating the scalability of their new system.

Click to View

Client time allocation

Client Time Allocation

Allocation dashboard

Allocation Dashboard

Imrul Hasnat

Written By

Imrul Hasnat

Founder, Camel Tech

Imrul Hasnat is a two-time founder and the Founder of Camel Tech. With years of experience in SaaS and product management, he has built SaaS products from scratch, combining hands-on expertise in product development, user experience, business process optimization, and scalable systems. He holds industry-recognized credentials as a ClickUp Verified Consultant, Notion Certified Consultant, and monday.com Official Partner, alongside Professional Scrum Master (PSM I) and Professional Scrum Product Owner (PSPO I) certifications. His experience spans product strategy, operational systemization, workflow automation, and AI-driven business transformation.

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