How Camel Tech Revamped Ops for Digital Marketing Agency with ClickUp

30hrs

Saved Weekly

40%

Fewer Errors

25%

Capacity Increase

Introduction

Maxwell Mayes, the COO of GrowthGods, felt like he was fighting fires every day. His digital marketing team was brimming with creative talent and big ideas, but operational inefficiencies kept blocking their growth. Projects often ran late or over-budget, team members were duplicating work by accident, and important to-dos slipped through the cracks. Despite using ClickUp as their project management tool, the team wasn’t fully on board – tasks lived in random spreadsheets and Slack chats instead of a single system. The pain point was clear: without a better handle on their processes, this ambitious marketing agency couldn’t scale.

Company Overview

GrowthGods is a contrarian digital marketing and advertising agency that manages multiple brands and client campaigns simultaneously. Founded by a team of growth hackers and brand strategists, the company takes a unique approach to marketing – blending performance marketing with big-picture brand building.

With a team of 15+ marketers, designers, and analysts, GrowthGods handles everything from social media ads and email funnels to full-fledged product launches. They pride themselves on being agile and creative. However, juggling several brands’ marketing efforts at once means there are countless moving parts – content calendars, ad budgets, client approvals, and performance reports – all happening in parallel. By early 2025, the agency was experiencing growing pains: their contrarian marketing edge was getting diluted by internal chaos. It was time to bring the same level of innovation to their operations as they did to their marketing strategies.

Location

USA

Use cases

ClickUp Optimization, Zapier Implementation

Industry

Digital Marketing

Revenue

USD$ 1B+

Challenges

Like many fast-moving digital agencies, GrowthGods faced several operational challenges that hindered productivity and growth:

Scattered work management:
Although ClickUp was adopted, the team wasn’t using it consistently. Tasks and campaign updates were often managed via email threads or Slack messages instead of in ClickUp. This led to confusion, missed deadlines, and important steps falling through the cracks. There was no single source of truth for projects.
Poor adoption of processes:
Standard Operating Procedures (SOPs) existed in theory, but they were rarely followed. Team members found the SOP documents cumbersome or buried in Google Drive. As a result, each person did things their own way, causing inconsistent deliverables and avoidable mistakes.
Manual, repetitive work:
Much of the agency’s workflow were repetitive. Weekly performance reports were manually compiled. Team members spent hours every week on routine tasks like pulling analytics data or sending status updates. This manual grind not only wasted time but also increased the risk of human error.
Limited visibility for leadership:
Leadership felt the need for improved dashboards and analytics to see what everyone was working on or how projects were progressing. Maxwell and the directors were constantly asking for updates, to forecast workloads or spot bottlenecks.

Transformation with Camel Tech

Turning chaos into clarity with ClickUp
Camel Tech stepped in to turn this chaos around. Using our expertise in ClickUp, we embarked on transformation that put operational clarity and strategy front and center.
Understanding the pulse of GrowthGods
First, we sat down with the GrowthGods leadership and team members to truly understand their day-to-day work. What made this contrarian agency tick? We mapped out how a campaign flowed from client briefing to execution to reporting. This business-first approach ensured we didn’t impose generic processes that would stifle GrowthGods’ creative culture. Instead, we aligned the plan with their fast-paced marketing rhythm.
A strategic partnership for operational overhaul
Camel Tech partnered with GrowthGods in a focused effort to overhaul their operational framework, aiming to convert existing challenges into strengths. Over several months, we committed to systematizing GrowthGods’ operations, ensuring each layer of their project and client management was optimized. This included instituting a robust digital infrastructure that aligned the entire team with a clear, actionable vision.
Streamlining workflows for enhanced efficiency
Our transformation strategy emphasized creating a seamless workflow within ClickUp, enabling real-time tracking and management of projects. This approach not only streamlined operations but also fortified the team’s ability to handle multiple marketing campaigns simultaneously with increased efficiency and reduced overhead.

What We’ve Implemented

To address the identified challenges at GrowthGods, Camel Tech deployed a series of strategic systems and processes:

Review/ preview template for closed sales:
We established a dynamic Review/Preview list in ClickUp, complete with automation to flag projects and their corresponding tasks that were OFF TRACK or ON HOLD. This allowed the GrowthGods team to efficiently manage their quarterly preview/review sessions, ensuring continual alignment and adjustment of marketing strategies.

Automated notifications and task management:
We set up automated reminders for overdue tasks and notifications, which were programmed to alert team members until a task’s due date was adjusted or the task was marked as completed. This system was implemented across various lists and workspaces to maintain momentum and ensure accountability.

Standard operating procedures (SOPs) and daily workflows:
Specific tasks that lacked SOPs were identified, and comprehensive guides were created and integrated directly into ClickUp. This included SOPs for daily workflows and Google Drive usage for project-related documents, ensuring consistent execution of tasks and easy access to necessary resources.

Client review/ feedback workflow:
A revamped Client Happiness Survey was introduced, complete with branding adjustments and automated workflows that prompted team members to seek and record client feedback systematically.

Dashboard for team utilization and output:
New dashboards were crafted to provide an overview of team member outputs, including time tracking and task management. These dashboards allowed leadership to monitor team utilization and productivity effectively.

Automation of routine reports and communications:
Daily and quarterly automated reports were set up to streamline internal communications and keep the team informed of ongoing tasks and upcoming deadlines. This included integrating ClickUp with Slack for daily summaries and reminders about quarterly checkups.

Results

The operational overhaul led by Camel Tech catalyzed significant improvements in GrowthGods’ productivity and project management:

Increased operational efficiency (27%): The introduction of structured task management and automation reduced time spent on administrative tasks by 27%, allowing team members to redirect their focus toward strategic activities and client engagement.
Enhanced project delivery (35%): With the new systems in place, GrowthGods saw a 35% improvement in project delivery times, coupled with a 50% reduction in project-related errors due to better adherence to SOPs and automated reminders.
Client satisfaction and retention: The structured feedback and review process improved client communication and satisfaction, leading to higher retention rates and more referrals. Client-facing teams were now able to provide updates and receive feedback efficiently, enhancing the overall service delivery.
Scalability and growth: Equipped with robust and scalable systems, GrowthGods is now poised to expand their client base and increase their service offerings without compromising on the quality of delivery. The groundwork laid by the operational improvements has set them on a path to potentially double their revenue within the next fiscal year.
30+ Hours Saved Weekly: Automation and structured task workflows cut admin time significantly, saving over 30 hours per week. This efficiency boost allowed the team to focus on strategy, client engagement, and creative output—where their value truly lies.
25% Increase in Project Capacity: With standardized processes and improved resource allocation, GrowthGods unlocked 25% more project capacity without expanding the team—enabling them to take on more clients and campaigns confidently.
40% Fewer Errors: Better SOP compliance, automated reminders, and clear task ownership reduced project-related errors by 40%, improving consistency and ensuring smoother client delivery.

These results underscore the power of a well-implemented operational strategy that aligns with the company’s goals and industry demands. GrowthGods has transformed from a creatively driven agency to a strategically enhanced powerhouse in the digital marketing arena, ready to take on more significant challenges and achieve greater heights.

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