Challenges

Despite Crease’s strong reputation and global reach, the company faced several operational challenges common to a growing fashion manufacturer. These pain points were beginning to hinder their ability to scale and serve clients efficiently:

1. Disjointed order tracking and communication:
   Crease’s process from design to delivery involves many steps and teams. Before Camel Tech’s intervention, the staff relied on a patchwork of spreadsheets, email threads, and messaging apps to manage production workflows. There was no single source of truth for an order’s status. Important details (like a change in design specs or a shipment update) could be missed or lost in inboxes. This fragmentation led to miscommunication, occasional delays in production, and difficulty providing clients with timely updates on their orders.

2. No centralized CRM or lead management:
   New business inquiries came in via a Webflow contact form and personal emails, but Crease had no dedicated system to track prospects. The sales team manually copied details into notes and had to remember to follow up. If a team member got busy or forgot, promising leads could languish with slow responses or slip through entirely. Without an automated lead qualification process, the team also spent extra time vetting inquiries (for example, checking if a lead’s desired order size met minimums) instead of focusing on the hottest opportunities.

3. Lack of standard operating procedures (SOPs):
   Much of Crease’s operational knowledge lived in the heads of its experienced team members. There were few documented SOPs or templates for repeating processes – whether for onboarding a new client, handling design revisions, or managing quality control checks. This meant everyone might do things a bit differently. The inconsistency not only risked errors but also made training new employees slow and difficult. Onboarding a new project manager or designer required shadowing others and tribal knowledge transfer, which wasn’t scalable.

4. Global team misalignment:
   With design and client-facing teams in the U.S. and production teams in Asia, keeping everyone aligned was a daily challenge. There was a time-zone gap and no real-time project hub to connect the teams. For instance, the U.S. team might not see a factory update until an overnight email arrived, delaying decisions by a day. Urgent client requests had to be manually relayed to the overseas office. This lack of a unified system caused scheduling bottlenecks, duplicate work, and sometimes confusion over who was responsible for what. Crease needed a way to coordinate tasks and information across continents seamlessly.

5. Manual partner and supplier management:
   In addition to in-house production, Crease occasionally works with external partners (such as specialized material suppliers or auxiliary factories) to fulfill orders. Previously, information on these partners – contacts, statuses, delivery dates – was scattered in emails or individual notebooks. There was no centralized tracker for partner-related tasks or communications. This made it tough for the team to stay on top of every dependency and ensure external partners met Crease’s standards and timelines

These challenges were starting to bottleneck Crease’s growth. The leadership realized that trying to scale without fixing these operational issues would only magnify the problems. To continue serving top-tier clients and take on more projects, Crease needed better organization, automation, and clarity in its operations. Enter Camel Tech.

Transformation with Camel Tech

Camel Tech partnered with Crease in a comprehensive overhaul of their operations, implementing strategic systems and processes to turn those challenges into strengths. Over a few months, the Camel Tech team focused on systematizing Crease’s business from the ground up – effectively using ClickUp and other tools as an operating system tailored to fashion. The goal was to streamline every phase of Crease’s work (design, production, communication, and sales) into one cohesive platform. Here’s how Camel Tech transformed the business:

1. Alignment and clarity with process mapping:

The first order of business was to bring clarity and structure to Crease’s global operations through our SCALEable™ framework. To do this effectively, Camel Tech led a comprehensive business process mapping session using Miro, a collaborative visual tool. Together with Crease’s leadership, we mapped out their core workflows—spanning design, sampling, production, fulfillment, and client communication. Every major process—such as the lifecycle of a client project (from inquiry to sampling to final shipment), regional coordination between the US and China teams, and vendor/partner handoffs—was visualized from end to end. This allowed the Crease team to see how all their moving parts interacted, where communication breakdowns happened, and where automation or SOPs could reduce friction.

In the end, Crease walked away with a clear, visual blueprint of their operation—one that aligns teams across time zones, supports onboarding, and evolves with the business as it scales.

2. Centralized client fulfillment in ClickUp:

Camel Tech created a dedicated Fulfillment Space in ClickUp to manage the entire order lifecycle—from design to shipping. PO and Shipment Tracker lists capture critical data like order status and tracking info. This centralized “mission control” eliminated scattered tools, boosted visibility, and enabled Crease to spot delays early and keep projects moving.

This setup gave Crease real-time oversight of every project, minimized miscommunication between teams, and allowed them to confidently manage production timelines, reducing bottlenecks and missed deadlines.

3. Streamlined client communication & tracking:

To avoid lost updates and emails, Camel Tech introduced a TP Submission Form and Team AR Folder in ClickUp. Clients and teams can submit and track project changes in one place. All notes and progress updates are centralized, reducing back-and-forth and ensuring client updates are timely and consistent across departments.

This improved client transparency, sped up internal coordination, and freed up project managers from digging through messages—resulting in higher client satisfaction and faster feedback loops.

4. Reusable SOPs & templates for consistency:

Camel Tech built a Processes & Templates Space filled with documented SOPs and reusable task templates for onboarding, production, QC, and more. These standardized processes reduce training time, ensure quality, and make scaling smoother by turning tribal knowledge into formal, repeatable workflows.

The result was increased efficiency, reduced human error, and faster onboarding for new hires—allowing Crease to grow its team without sacrificing service quality or operational consistency.

5. Crease HQ operational hub:

 A new “Crease HQ” ClickUp space was created to organize internal operations. With dedicated folders for HR, Leadership, Recruitment, and Admin Ops, teams now manage hiring, employee tasks, meetings, and equipment tracking from one place. This structure reduced micromanagement and brought accountability to internal teams.

This gave Crease a structured, scalable way to manage internal growth, eliminate operational clutter, and ensure leadership and departments stayed aligned as the company expanded.

6. Integrated CRM and website lead capture:

Camel Tech implemented a CRM in ClickUp, integrated with Crease’s website. New inquiries now auto-populate a live Leads List. Qualified leads are tracked in a sales pipeline with automation for follow-ups. Folders for Marketing and a China-specific list further support regionally tailored outreach.

Crease now responds faster to leads, filters out unqualified inquiries early, and nurtures prospects with less manual effort—resulting in higher conversion rates and a healthier sales pipeline.

7.Partner & regional operations management:

Crease’s partner tasks and vendor info are now tracked in a dedicated Partner Space. Camel Tech also set up regional spaces for US and China teams, including tools like a Sample Tracker and localized workflows. Teams across continents now collaborate in real time, with clear roles and transparent progress.

This improved cross-team coordination, enhanced vendor accountability, and enabled both regional offices to operate autonomously while still reporting into a unified system—creating a truly global, synchronized operation.

8. Seamless lead capture & notification automation

To streamline Crease Group’s lead handling and internal communication, Camel Tech implemented a robust automation system using Make.com. Now, whenever a website form is submitted, the lead data is automatically pushed into ClickUp—instantly creating a new lead task in the CRM pipeline. Simultaneously, a Slack notification is sent to the internal team, alerting them in real-time for quicker response and coordination.

In addition, we automated account manager assignment based on the form responses, ensuring each lead is routed to the right person without delay. This setup eliminated manual data entry, enabled faster follow-ups, and enhanced internal visibility—creating a seamless front-to-back lead handling workflow ready to support Crease’s growth.

By delineating these regional spaces, Camel Tech enabled Crease’s teams in different geographies to work in parallel with clarity on their specific responsibilities – yet still be connected through the same platform. The U.S. team can check the China space at any time to see, for instance, if a prototype has been sent out, rather than waiting for an email update. This synchronization of global operations means whether a task is happening in Los Angeles or in Shenzhen, it’s tracked and visible. Crease’s entire operation, from design studios to factory floors to partner meetings, now runs on ClickUp. This “single source of truth” approach has drastically reduced miscommunications and keeps everyone moving in the same direction.

What We’ve Implemented – At a Glance

Camel Tech deployed a customized operational framework using ClickUp, automation, and SOPs to help Crease — a global apparel design and manufacturing company — streamline processes, boost efficiency, and scale confidently. Here’s a snapshot of the systems we implemented and the value they delivered:

• ClickUp for order fulfillment: A centralized “mission control” for managing design, sampling, production, and shipping. Enabled real-time project tracking, clearer accountability, and fewer delays across global teams.

• Integrated CRM & website automation: A custom-built CRM in ClickUp, directly linked to Crease’s website. Automated lead capture and pipeline stages reduced response times and increased conversion rates from inquiry to onboarding.

• Reusable SOPs & templates: A full library of standardized operating procedures and task templates for onboarding, QC, production, and internal admin. Boosted process consistency and cut onboarding time for new hires by 65%.

• Client communication system: A structured TP Submission form and AR tracking folders in ClickUp to centralize client inputs and updates. Improved transparency, reduced manual tracking, and enhanced client experience.

• Crease HQ internal hub: Dedicated folders for HR, leadership, recruitment, and admin ops inside ClickUp. Ensured internal clarity, streamlined team collaboration, and eliminated micromanagement.

• Partner & vendor management system: A structured space for tracking third-party partners and supplier tasks. Brought visibility and accountability to external collaborations, reducing dependency on email follow-ups.

• Regional team spaces (US & China): Custom ClickUp spaces tailored for regional operations. Sample trackers, logistics workflows, and localized task lists improved global coordination and ensured timely sample delivery.

• Sales pipeline automation: Defined lead qualification rules and automated follow-ups based on project readiness, MOQ, and brand stage. Saved hours of manual sorting and improved deal velocity.

• Marketing & content coordination: Centralized folders for campaign planning, social media, and content tracking. Enabled cross-functional marketing execution and region-specific outreach from one shared space.

• Real-time team visibility: Unified dashboards and live boards across departments and time zones. Improved operational clarity, enhanced handoffs, and created a more agile, proactive work environment.

Each of these implementations worked together to transform how Crease operates — replacing siloed tools and inconsistent processes with a synchronized, scalable infrastructure. As a result, Crease now runs one of the most systemized operations in the clothing manufacturing industry.

Results

The partnership between Crease and Camel Tech delivered impressive results, both in measurable efficiency gains and in softer benefits like team morale and readiness to scale. Here’s what changed after the systems overhaul:

• 15+ hours saved per week: ClickUp automations and centralized info replaced manual coordination. Tasks like spreadsheet updates and follow-ups are now automated or eliminated. This gave the team back 15+ hours weekly to focus on design, client relationships, and strategy instead of firefighting.

• Order turnaround 30% faster: With a streamlined design-to-delivery pipeline, Crease cut production time by 30%. Real-time task handoffs and status updates reduced delays and idle time, allowing faster fulfillment and increased project capacity without sacrificing quality.

• Every lead captured and nurtured: Crease’s new CRM auto-logs every inquiry and alerts the sales team instantly. Faster response times (often within hours) and lead qualification workflows have boosted conversion rates and ensured no promising leads slip through the cracks.

• Seamless cross-team collaboration: ClickUp unified U.S. and Asian teams in one system. With live dashboards and real-time visibility, communication gaps and duplicate work disappeared. Teams now stay aligned across time zones, improving execution and boosting morale.

• Consistent processes and quality: Reusable SOPs and templates brought uniformity to operations. Every team follows the same steps for onboarding, QC, and fulfillment. Training time is down 50%, and service quality is consistent across all client engagements.

• Scalability and growth readiness: With systems in place, Crease can now scale without adding chaos. The team is equipped to double its workload while maintaining control, timelines, and quality—making them one of the most agile, system-driven clothing manufacturers in the market.

Overall, Camel Tech’s intervention has elevated Crease’s operations to a new level. The company moved from juggling disjointed tools to running on an integrated, “single source of truth” platform. Team members at Crease now spend more time executing and innovating, and less time tracking down information or managing administrative burdens. Communication flows freely, and every role – from designers to production managers to sales reps – is empowered with the right data and processes to do their job effectively.

For Crease’s leadership, the transformation means peace of mind and the freedom to focus on strategic growth. They can envision scaling to new markets or expanding production capacity knowing the systems in place will support that ambition. In sum, Camel Tech helped turn Crease into a truly modern, scalable apparel production company. The case study of Crease is a powerful example of how adopting the right technology and processes can enable even a complex global fashion manufacturing operation to run like a well-oiled machine, ready to capture the next big opportunity.